Every real estate investor has an elevator speech, whether they realize it or not. It's the answer to the question, "So what is it that you do?" Have you ever given serious thought to how you communicate what you do? In this training, you're going to discover what has taken our team a tremendous amount of time and testing to determine. It may seem simple and almost trivial, but too often, investors say the wrong thing when first introducing themselves. And you never have a second chance at a first impression. Furthermore, as any successful real estate entrepreneur will tell you, networking can be a very powerful form of marketing and if you have a lousy elevator speech, you are wasting much your time networking. Here's the most effective elevator speech for real estate investors:
Here is a summary of what you learned in the video above:
Effective Elevator Speech for Real Estate Investors
An Elevator speech is a quick, simple answer you give when asked what you do for a living.
Keep 3 Things in Mind
1) One direction, one angle, one line of work
- Real estate investors do three things:
- Buy properties
- Sell properties
- Raising private money for people
You have to choose which direction to go in. In this business the most difficult thing is getting great deals. Since it is the toughest part, it is always best to tell people you buy/sell houses so they have a clear picture of what you do. This could bring about deals or opportunities in the future.
2) Easy to understand
“I buy houses, fix them up, and then sell them.” This is a very easy concept to understand. This makes it easy for someone to identify who you are. Over time if you are networking, when people understand what you do, it easier for them to remember you.
3) Modest Answer
If you are talking to the general public and someone asks what you do, “tell them what you while still keeping it simple”. You do not want to come across as a big shot or it will become difficult to negotiate a deal. Always consider the person you are networking with could be a potential seller or link you to someone they know.
Effective Elevator Speech
When someone asks, “What do you do for a living?”
You would respond with something like this, “I am in real estate, I have my license but I am mostly on the investment side. So what I do is buy houses, fix them up, and sell them. Sometimes I rent them out too, but I typically sell them.”