Real Estate Productivity Booster

Is your real estate productivity lacking? Would you like to be more productive? After all, the most successful real estate investors in the world have the same amount of time in a day as you do. It's true.

You're about to discover a very simple yet extremely powerful way to greatly increase your real estate productivity. Plus, this technique can relieve stress, reduce headaches and help you achieve your goals faster and easier.

What is this real estate productivity booster?

Write everything down, don't try to remember it.

Said another way, "A short pen is better than a long memory." -- Confucius (551 BC - 479 BC)

There is much neurological research to support this technique. In the book, Your Brain at Work, you'll discover that our brains, as powerful as they are, have some limitations. In particular, our brains can only effectively hold about 4 active thoughts at the same time. This fact alone can have large scale implications to your daily life. When you write down thoughts (as opposed to leaving them active in your short term memory) it leaves plenty of room for new ideas. The analogy Your Brain at Work uses is a small theater stage where thoughts are actors. The more actors on the small stage there are, the more chaos ensues. Whereas, if there are only a few actors on stage while the rest are backstage, all is good. Instead of clogging your "stage" with tons of thoughts at the same time, continually keep sending them backstage (write them down) and keep your stage clear.

As soon as you begin implementing this concept, you will feel mentally free and liberated. It's amazing.

Plus, you allow your subconscious time to take all the thoughts that are backstage and send back to your stage new, brilliant ideas. Have you ever wondered why great ideas come to you at the most random times? It's usually because those are the times that you finally cleared your stage and allowed room for new ideas. And new ideas are usually the seeds of real estate productivity. Productive people get more done with better, more creative ideas as opposed to working harder.

Here's are some practical uses of this real estate productivity booster:

    • When you see a For Sale by Owner sign, take a picture of the property and write down the phone number and other pertinent details.
    • When a business call comes in on your cell phone, jot down the important details of the conversation.
    • You spot a cool looking sign that could be adapted to your marketing efforts, take a picture of it.
    • At an investor club meeting, make notes on what you learn.
    • An email from your favorite guru comes in and it describes a neat angle on the business, capture it.
    • Perhaps you make a mistake in your investing experiences. Rather than simply let it disappear into the past, write it down as a valuable learning lesson.
    • If you're marketing for motivated sellers, you should continually be running experiments to improve your results. Write down the results of everything you do and when it was done.
    • You stumble upon a fantastic blog post (like this one), add it to your collection of great ideas.
    • You have an inspiration at a random point in the day, jot it down

How do you capture all this information quickly and easily?


Evernote is free and absolutely incredible. You can store text notes, pictures, emails, webpages, voice memos and much more. It syncs with all your devices. In fact, I wrote this entire article on my iPhone using Evernote. It's installed on your local device so it is very fast but it automatically syncs in the cloud so you don't lose anything. You can search very quickly through your Evernotes so you can sort through your collection of ideas efficiently. You can also tag notes for fast reference.

Some swear by WorkFlowy over Evernote. WorkFlowy allows you to jot down your thoughts too. It is simpler than Evernote because it is just one big canvas that everything gets added to. I don't use it because it doesn't handle emails, webpages, voice memos or pictures and it only works with internet access. Some of my best ideas come when I don't have internet access, such as on an airplane. Evernote is there for me when WorkFlowy isn't.

Still others simply use a physical piece of paper and a pen. If your smartphone and laptop is drained of power, it's your only option! But usually our smartphones are at our side at all times whereas a legal pad and pen may not be. And to fully utilize this real estate productivity booster, you need to be able to write everything down at all times.

Note: For actual deals, my students and I use a real estate specific CRM software built specifically for investing. We keep all notes, pictures, contracts, emails and every other detail about each deal in that system. But for every other thought, for me, it goes into Evernote.

In addition, the most successful people in any endeavor are collectors; collectors of ideas, techniques, lessons, facts, tips and experiences. If you aren't already, become a real estate investing collector. Overtime, you'll be shocked at your progress. So few people do it that when you begin to collect real estate ideas in an organized fashion, you will be in a league of your own.

To summarize in one sentence, the secret to real estate productivity is to write everything down, don't try to remember it.

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  1. Curtis Smith says

    Tnx Phill, for a subset of what Evernote can do, I use Google’s Keep as a fact storage place, IE each rental has a search key/tag 123 Main, where I store pictures of paint formulas, air filter sizes, when I’m rehabbing I type in my shopping list, special orders. Then its saved for ever (or until you experience a google dreaded “locked out”). Keep is basic, simple to learn, integrated with all the other google tools if you are a user of gmail, google voice (you’d be crazy not to use a google voice number as your public number…), google drive, on and on Google Keep…

    But Evernote I hear and you say is much much more.

    But do need to be more mindful of saving brain storming, what that brain storm is connected to (3 D mind map) that Ever note is capable of.

  2. Wanda Prophete says

    Thank you, Phil!!! Your WISDOM & EXPERIENCES are truly a blessing to my LIFE!!! My cup runneth over with APPRECIATION!!! God Bless Always!!!

  3. Brian Weimer says

    Phil, you are always full of great ideas. I loaded Evernote today and have been experimenting with it all day. It is everthing you said and more.Thank you.

  4. Clint Austin says

    Hello Phil this is Clint Austin I would like very much to become a real estate investor do you have any tips ideas how I can become a real estate investor if you could send me any emails anything to help me get started I definitely appreciate it.

  5. What CRM have you found to be the best for you?

  6. Cliff Fung says

    Great tip. Thank you, Phil I will set up the Ever note now. I used to write things on papers, and most of the time I can’t find them.

  7. Earl Turner says

    Thanks for tip phil on ever note.

  8. Earl Turner says

    Hello phil i want to sign up for freedom mentor and really get serious about investing ,i been going to some classes in Prince Georges ct md im carpenter but have a flooring Co of my own .

  9. Phil,

    Thanks for this information. I have Evernote on my tablet and have never used it. What a doe doe head!! I’ll be using it now. I write stuff on paper to capture thought, then can’t find what I’m looking for.

  10. Hello Phil,

    I really appreciate you being an inspiration in my future career and giving me sound information. I am going to be in a place where money is not an issue again and my cup will be overflowing! You are amazing in what you do and your an expert, so I will follow your lead for a life long friend indeed with you and other team members of freedom mentor. Thank you for your time and patience and I will give back as soon as I’m able too. Have a great day!

  11. Hi Phil

    this sounds great. you talked about using a CRM for your deals. what is this? do you have a tutorial for this i am interested.

  12. Anthony Davis says

    Hey Phil,
    Thanks for sharing. I have heard of Evernote before, but have looked into it.
    Now that you have mentioned it, I’m going to utilize your tips.

  13. Hi Phil,
    I just signed up for Freedom Mentor, went out & bought a notebook but now this Evernote sounds like just what I need. Thanks for taking the time to explain it to us. I am so excited to have you as my mentor. Thanks for who you are!

  14. I have been using evernote for years and yes it AWESOME ^_^

  15. Brian Hester says

    Phil, is that investor software available commercially that you and your students use?

  16. mohamed diallo says

    There is a miracle in this videos.

  17. Phil if you took the time to personally coach me I think I could be more productive. All you need to do is show me what I need to do and we both could reach our goals. Is a FSBO a good lead. I know where there is a FSBO.

  18. What exactly is an Evernote ?is it another item to install in the computer ?sorrry just wasn’t sure…

  19. Hi Phil,

    I fully agreed with your ideas. I read it before that Albert Einstein use to write messages and numbers on a piece of paper instead of memerising it. It is more effective and organized on information management and these information will not unnecessary cloud other memory spaces in his unique brain. Hope I am right.

  20. Courtney Watt says

    Phil, this is a great tool. It can cut a lot of brain work down. I’ m sure going to invest in this product. Looking for more of your learning Real Estate info.

    Thank you

  21. Peter Coe says

    Thanks Phil for sharing! I will check out Ever Note, up until now, I’ve been writing my notes on paper but as you mentioned, not so easy to keep organized.
    I’ll keep you updated.
    Have a Blessed Day,

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