Is your real estate productivity lacking? Would you like to be more productive? After all, the most successful real estate investors in the world have the same amount of time in a day as you do. It's true.
You're about to discover a very simple yet extremely powerful way to greatly increase your real estate productivity. Plus, this technique can relieve stress, reduce headaches and help you achieve your goals faster and easier.
What is this real estate productivity booster?
There is much neurological research to support this technique. In the book, Your Brain at Work, you'll discover that our brains, as powerful as they are, have some limitations. In particular, our brains can only effectively hold about 4 active thoughts at the same time. This fact alone can have large scale implications to your daily life. When you write down thoughts (as opposed to leaving them active in your short term memory) it leaves plenty of room for new ideas. The analogy Your Brain at Work uses is a small theater stage where thoughts are actors. The more actors on the small stage there are, the more chaos ensues. Whereas, if there are only a few actors on stage while the rest are backstage, all is good. Instead of clogging your "stage" with tons of thoughts at the same time, continually keep sending them backstage (write them down) and keep your stage clear.
As soon as you begin implementing this concept, you will feel mentally free and liberated. It's amazing.
Plus, you allow your subconscious time to take all the thoughts that are backstage and send back to your stage new, brilliant ideas. Have you ever wondered why great ideas come to you at the most random times? It's usually because those are the times that you finally cleared your stage and allowed room for new ideas. And new ideas are usually the seeds of real estate productivity. Productive people get more done with better, more creative ideas as opposed to working harder.
Here's are some practical uses of this real estate productivity booster:
- When you see a For Sale by Owner sign, take a picture of the property and write down the phone number and other pertinent details.
- When a business call comes in on your cell phone, jot down the important details of the conversation.
- You spot a cool looking sign that could be adapted to your marketing efforts, take a picture of it.
- At an investor club meeting, make notes on what you learn.
- An email from your favorite guru comes in and it describes a neat angle on the business, capture it.
- Perhaps you make a mistake in your investing experiences. Rather than simply let it disappear into the past, write it down as a valuable learning lesson.
- If you're marketing for motivated sellers, you should continually be running experiments to improve your results. Write down the results of everything you do and when it was done.
- You stumble upon a fantastic blog post (like this one), add it to your collection of great ideas.
- You have an inspiration at a random point in the day, jot it down
How do you capture all this information quickly and easily?
Evernote is free and absolutely incredible. You can store text notes, pictures, emails, webpages, voice memos and much more. It syncs with all your devices. In fact, I wrote this entire article on my iPhone using Evernote. It's installed on your local device so it is very fast but it automatically syncs in the cloud so you don't lose anything. You can search very quickly through your Evernotes so you can sort through your collection of ideas efficiently. You can also tag notes for fast reference.
Some swear by WorkFlowy over Evernote. WorkFlowy allows you to jot down your thoughts too. It is simpler than Evernote because it is just one big canvas that everything gets added to. I don't use it because it doesn't handle emails, webpages, voice memos or pictures and it only works with internet access. Some of my best ideas come when I don't have internet access, such as on an airplane. Evernote is there for me when WorkFlowy isn't.
Still others simply use a physical piece of paper and a pen. If your smartphone and laptop is drained of power, it's your only option! But usually our smartphones are at our side at all times whereas a legal pad and pen may not be. And to fully utilize this real estate productivity booster, you need to be able to write everything down at all times.
Note: For actual deals, my students and I use a real estate specific CRM software built specifically for investing. We keep all notes, pictures, contracts, emails and every other detail about each deal in that system. But for every other thought, for me, it goes into Evernote.
In addition, the most successful people in any endeavor are collectors; collectors of ideas, techniques, lessons, facts, tips and experiences. If you aren't already, become a real estate investing collector. Overtime, you'll be shocked at your progress. So few people do it that when you begin to collect real estate ideas in an organized fashion, you will be in a league of your own.
To summarize in one sentence, the secret to real estate productivity is to write everything down, don't try to remember it.