Using Facebook Advertising to Super-Charge Your Real Estate Investing
Unless you’ve been living under a rock for the last five years, you know Facebook. You probably can’t go two hours without checking your wall, “liking” your friend’s comment, and laughing at a video of a golden retriever playing the piano (seriously, check that one out. I’ve put a link on my own Facebook page!)Additionally, you can’t escape the news of Facebook going public. On Friday morning, Facebook became a publicly traded company worth over $100 billion dollars, with 80% of their value found in their revenue from their online advertising.Clearly, Facebook has proven that it’s advertising model is the future of advertising and marketing.Today, I am going to show you how to take advantage of Facebook pay-per-click advertising to sell a home quicker, capture more leads, and super-charge your real estate investments.A Modern Bandit Sign, With A Twist:Facebook ads are similar to “bandit signs” that you might place around your neighborhood but with one major benefit – you only pay when the ad works.What would your local newspaper say if you demanded only be charged you when someone calls about your ad, or if you ask your printing company to only bill you once your bandit sign has given you a lead? They would laugh in your face! However, this is exactly what Facebook allows you to do.
This is known as “pay-per-click” advertising, which simply means you only pay when someone clicks. With pay-per-click advertising (such as Facebook, Google, or Bing), you only pay when your advertisement does what it is intended to do – bring in leads.Why Facebook Marketing Rocks:There are multiple ways to use pay-per-click advertising on the internet, and each have their benefits. However, Facebook ads have three unique characteristics that make it an ideal tool in your marketing arsenal.First, Facebook’s pay-per-click advertisements allow you to be location specific – meaning you can choose to have your ad only seen by people within ten, twenty, or within any number of miles of your target location. If you are trying to sell a home, you are able to specify exactly where you want your ad to show.Additionally, Facebook ads are interest specific.
Do you think Facebook’s “like” feature is only for fun? Facebook actually uses “likes” and friendship relationships to help their marketers target certain individuals. This means, as a Facebook marketer, you can choose to show your ad only to people who are interested in a certain topic. For example, if you are trying to wholesale a fixer-upper, you have the ability to advertise only to people who “like” certain topics like “Rich Dad Poor Dad,” “The Family Handyman Magazine,” or “BiggerPockets.com”.Finally, pay-per-click advertising is demographically specific so you can target only certain ages or genders. For example, you can create an ad written to attract first-time homebuyers that is specifically targeted toward people between the ages of twenty-three and thirty-three that live within twenty miles of a home you are trying to sell.How Facebook Ad Pricing Works:The most common question people have when discussing Facebook ads is, “how much does it cost?
”The answer is more complicated than a simple dollar amount, but simple to use. Pay-per-click ad prices are based on an “silent auction” style, meaning that all advertisers will “bid” on a price they are willing to pay, based on the criteria you are targeting your advertising to. You will simply tell Facebook what price per click you are willing to pay, and Facebook will never charge you more than that. Bid too low, and your ad will not be shown.