Response Rates for Direct MailDo you track the response you get from your direct mail campaigns each time you send one out? I hope that everyone said yes, because you should be. Tracking your response from each mailing is the only way you can figure out if it’s working like it should. It’s imperative that we spend those precious marketing dollars wisely in our business.The two main groups of people I mail to regularly are probates and absentee owners. I have never sent a direct mail … [Read more...]
Setting Goals For The Upcoming Year
January 9, 2012 By Leave a Comment
Every year in December, I begin the process of setting goals for the upcoming year. I actually spend quite a bit of time looking back at what worked and what could have been better. I try to do an honest assessment of the year, and part of that assessment includes admitting that you fell short in some areas which can be tough to do. Another factor comes in to play when you realize that some of your habits (or lack of them) played a part in the end result.Do you have any habits that are getting … [Read more...]
Are You Ready To Propel Your Profits Next Year in 5 Quick Steps
December 15, 2011 By Leave a Comment
Are You Ready To Propel Your Profits Next Year in 5 Quick StepsIs your real estate investment business ready for next year? Are you ready for 2012?You have some time to propel your profits next year with in five quick steps. Send out one more direct mail to 60-90 past due homeowners. Fannie and Freddie as well as big banks like Wells Fargo are taking a holiday from foreclosures. You can get a head start on helping distressed sellers by targeting your existing list with an end-of-the-year … [Read more...]
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2012 Will Be An Extraordinary Year
The stars are aligned to make 2012 an extraordinary year for rental income. The decline in homeownership is translating into rising rents and the multifamily apartment sector, though booming today, was late catching the wave. If it weren’t for the new investor-driven single family rentals in many markets, rents would be zooming even higher than they already are.The New Normal in Homeownership Creates DemandChanging attitudes towards homeownership have been pushing up rental demand since … [Read more...]