Launch of BiggerPockets Social Company Profiles: Features & Tutorial In just over two weeks, we’ll be celebrating our 8-year anniversary here on BiggerPockets. Over those years, we’ve celebrated many milestones, and have seen quite a few new products come and go. We’ve learned from the countless mistakes that we’ve made, and have built a better, stronger company as a result. We’re able to do this because not only do we listen to the feedback that our users give us, but we also … [Read more...]
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Launch of BiggerPockets Social Company Profiles: Features & Tutorial
Filed Under: News Tagged With: a social, allows companies, bigger pockets, biggerpockets, BiggerPockets News, blog software, company profile, computing, estate company, facebook, real estate company profile, social, social information processing, social media, social network, software, web 2.0, world wide web, your company
Four Facebook Marketing Tips You Might Not Know
Four Facebook Marketing Tips You Might Not Know Chances are you and everyone you know is on Facebook these days. The social networking site has exploded in popularity over the last 5 years or so. As a result, using Facebook for your real estate investment business is one of the smartest marketing moves you can make. You may already have a Facebook account, but did you know these four Facebook marketing tips? 1. The Newsfeed is Where it’s At According to Facebook, users spend about 40% of … [Read more...]
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Three Ways to Use Your Website For Branding and Lead Generation
Three Ways to Use Your Website For Branding and Lead Generation Your website is one of your best marketing tools – and it’s extremely cost-effective. For as low as $10 per month, you can host your site on the web with little to no trouble. If you don’t already have a website, go ahead and put that towards the top of your to-do list. And if you do have one up and running, take a look at these three ways to use your site for branding and lead generation: 1. Use Search Engine … [Read more...]
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Using Social Media To Build Your Brand
Let’s face it: most real estate investors don’t have hundreds of thousands of dollars in their marketing budget. So social media is a great, cost-effective way to build your brand and generate awareness of your REI business. Choose and Commit There are so many social networking options out there, it’s easy to open an account and never log back in. But if you want to use social media to build your brand, you have to put in the time and commitment. So pick a few different platforms and … [Read more...]
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Using Twitter To Build a Relationship With Buyers
Using Twitter To Build a Relationship With Buyers Do you have a Twitter account? If so, consider using it to build a relationship with your buyers. The micro-blogging platform is perfect for alerting buyers with short, timely bursts of information. Here are some ideas to think about: 1. Price Changes Those interested in buying a property will want to be the first to know about price changes. Alert them with a short message and tweet and a link to the property. 2. New Properties If … [Read more...]
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REI: Avoid These Online Trust Damaging Moves
REI: Avoid These Online Trust Damaging MovesHave you heard about the Penny Arcade/Paul Christoforo story? If not, take some time to read about it. It’s the perfect example of how the Internet and bad business practices can ruin your reputation, trust and credibility in an instant. As a real estate investor, your online reputation is just as important as your offline one. Prospects may search for your business on Google, search for your name on LinkedIn or come across your PPC ads online. … [Read more...]
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Building Trust with Social Proof
Building Trust with Social ProofHave you ever bought a product on Amazon because it had a 5-star review? Have you decided to “like” something on Facebook because one or more of your friends “liked” it? If so, you’ve made a decision based on social proof. It Takes TrustWould you buy a car if you didn’t trust the manufacture that made it? Would you buy a house if you didn’t trust the real estate agent who was selling it? Chances are, the answer is no. It takes trust to purchase or … [Read more...]
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The Bigger Picture: Real Estate Investors and Social Media
The Bigger Picture: Real Estate Investors and Social MediaIn the past few weeks, we’ve talked at length about the use of social media by real estate investors. To conclude this topic, I’d like to briefly summarize the three main real estate investor benefits for joining and participating in social media networks: 1. Building Your Online Presence Nearly every company and business in the country has a web presence. Why? It’s been argued that having a web presence shows both legitimacy and … [Read more...]
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A Real Estate Investor’s LinkedIn Plan
A Real Estate Investor’s LinkedIn PlanYesterday, I wrote about a simple five-step Facebook Plan for Real Estate Investors. Today, I’m going to give you a plan for LinkedIn. 1. Set Up Your Real Estate Profile The first step in your LinkedIn plan is setting up your account. For more detailed information on creating a LinkedIn profile, see my post Creating Your LinkedIn Profile. Be sure that your LinkedIn page is targeted towards those interested in real estate investing. For example:Add links … [Read more...]
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The Real Estate Investor’s Facebook Plan
The Real Estate Investor’s Facebook PlanSetting up a successful Facebook business profile can be done in just five easy steps. Let’s walk through them. 1. Set Up Your Account The first step for your Facebook plan is setting up your business page. For more information on how to set up your page, see my previous article How To Create a Facebook Profile. Be sure that your Facebook page is targeted to those interested in real estate investment. For example, be sure to do the following:Complete … [Read more...]
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Are You Using Social Proof in Your REI Business?
Are You Using Social Proof in Your REI Business?Social proof is an excellent way to build credibility when marketing your real estate investment business online. So what is social proof and how can you use it? What’s Social Proof?Wikipedia says social proof is, “a psychological phenomenon where people assume the actions of others reflect the correct behavior for a given situation… driven by the assumption that the surrounding people possess more information about the situation.” In REI … [Read more...]
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Why Real Estate Investors Should Use LinkedIn
Why Real Estate Investors Should Use LinkedInI recently talked about why real estate investors should join Facebook. Today I’d like to talk about why we should join LinkedIn. Stats About LinkedInDid you know that 75% of Fortune 100 professionals use LinkedIn as their primary recruiting tool? Facebook is the social network for everyone, but LinkedIn is the social network for professionals. In fact, there are 120 million professionals on LinkedIn today. The members are comprised of influencers … [Read more...]
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Don’t be a Real Estate Investment Flake
Don’t be a Real Estate Investment FlakeFlake n. An unreliable person; someone who agrees to do something, but never follows through.- The Urban DictionarySean’s ad on Craigslist was very simple. He promised to clean all of my home’s windows, screens, tracks and ledges. Part of the service also included the mirrors and ceiling fans. Of course, his ad proudly proclaimed, in all capital letters, WE DON’T HAVE ONE UNHAPPY CUSTOMER.So I called Sean and asked what he’d … [Read more...]
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How to Create Property Specific Twitter Listing Pages
How to Create Property Specific Twitter Listing PagesI was digging through our archives today, and came across this pretty nifty training on how to setup property specific Twitter, http:///www.twitter.com, pages for your real estate social marketing. This is just one of many options that you can add to your arsenal of tools whenever promoting a local listing for your business.In fact, this whole process can easily be followed and implemented in a matter of minutes. So let’s dive in right … [Read more...]
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Response Rates for Direct Mail
Response Rates for Direct MailDo you track the response you get from your direct mail campaigns each time you send one out? I hope that everyone said yes, because you should be. Tracking your response from each mailing is the only way you can figure out if it’s working like it should. It’s imperative that we spend those precious marketing dollars wisely in our business.The two main groups of people I mail to regularly are probates and absentee owners. I have never sent a direct mail … [Read more...]
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How We Improved Our Facebook Ad
Recently we started running some split tests for our Facebook, http://www.facebook.com, real estate marketing ads, and one of the ideas we tried is known as the “Where In” campaign. In other words, this is a way to pull in traffic via Facebook by displaying an advertisement that portrays a local landmark, which visitors can guess at for a chance of winning a prize.After making some very simple yet extremely effective tweaks to the original copy, we were absolutely shocked by what we found. … [Read more...]
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Marketing Myths You Need to Overcome for 2012
Marketing Myths You Need to Overcome for 2012Real estate marketing is easy if you spend just a little time with it and don’t believe the myths that you have to pay someone thousands upon thousands of dollars to create your website, write your mailers and generate leads. Let’s look at seven marketing myths you need to overcome for 2012.Myth #1 – You need a huge advertising budget.Nope. You can use free tools like a blog, Facebook, LinkedIn and low-cost direct mail to generate leads. It just … [Read more...]
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Essential Technology Tools for REI Success
Last week, I shared some essential technology tools for REI success. And with the holidays, you probably received some cool new tech toys like a tablet or smartphone. These are great gifts, but they can contribute to lack of focus and personality changes. Today, we’re going to discuss how to set boundaries with technology for REI success.First, let’s ask the question – why do you need to set boundaries with technology? For some people this is not a problem; but for others the little dings, … [Read more...]
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Growing Your Real Estate Investing Business
Growing your real estate investing business is certainly about doing the work that it takes. But it is also about being crystal clear about where you want to go. You won’t get there no matter how much work you put in, if you don’t have a clear vision of exactly what you want your business to be. What do you want your business to look like in one year? In five years?Once you have answered these questions, you can begin to craft a plan to get there.Where do I start? What is your grand vision … [Read more...]
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Steps Involved for Growing Your Real Estate Investing Business
Steps Involved for Growing Your Real Estate Investing BusinessGrowing your real estate investing business whether you are a rehabber or landlord is certainly about doing the work that it takes. But it is also about being crystal clear about where you want to go. You won’t get there no matter how much work you put in, if you don’t have a clear vision of exactly what you want your business to be. What do you want your business to look like in one year? In five years?Once you have answered … [Read more...]
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