Launch of BiggerPockets Social Company Profiles: Features & Tutorial In just over two weeks, we’ll be celebrating our 8-year anniversary here on BiggerPockets. Over those years, we’ve celebrated many milestones, and have seen quite a few new products come and go. We’ve learned from the countless mistakes that we’ve made, and have built a better, stronger company as a result. We’re able to do this because not only do we listen to the feedback that our users give us, but we also … [Read more...]
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Launch of BiggerPockets Social Company Profiles: Features & Tutorial
Filed Under: News Tagged With: a social, allows companies, bigger pockets, biggerpockets, BiggerPockets News, blog software, company profile, computing, estate company, facebook, real estate company profile, social, social information processing, social media, social network, software, web 2.0, world wide web, your company
Four Facebook Marketing Tips You Might Not Know
Four Facebook Marketing Tips You Might Not Know Chances are you and everyone you know is on Facebook these days. The social networking site has exploded in popularity over the last 5 years or so. As a result, using Facebook for your real estate investment business is one of the smartest marketing moves you can make. You may already have a Facebook account, but did you know these four Facebook marketing tips? 1. The Newsfeed is Where it’s At According to Facebook, users spend about 40% of … [Read more...]
Filed Under: News Tagged With: advertising, blog software, computing, estate investment, facebook, facebook account, facebook marketing, investor insights, marketing moves, marketing tips, newsfeed, smart marketing, social information processing, social media, social networking service, software, tip, using facebook, web 2.0, world wide web
Using Social Media To Build Your Brand
Let’s face it: most real estate investors don’t have hundreds of thousands of dollars in their marketing budget. So social media is a great, cost-effective way to build your brand and generate awareness of your REI business. Choose and Commit There are so many social networking options out there, it’s easy to open an account and never log back in. But if you want to use social media to build your brand, you have to put in the time and commitment. So pick a few different platforms and … [Read more...]
Filed Under: News Tagged With: brand, brand building, brand building online, brand online, build your brand, business brand, computing, facebook, investor insights, linkedin, mass media, social information processing, social media, social networking, social networking service, using social media, web 2.0, Website, world wide web, your brand
A Coach and Their Network
A Coach and Their Network One bonus perk of working with a real estate investment coach is having access to their network. If your coach is local, you may have access to a bigger part of their network. But there are also opportunities if you have a long-distance coach. So let’s look at some contacts you may be able to leverage. Other Students Unless you are the first person coached, your coach will have past or present students. These are people who have either worked in REI in the … [Read more...]
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Using Twitter To Build a Relationship With Buyers
Using Twitter To Build a Relationship With Buyers Do you have a Twitter account? If so, consider using it to build a relationship with your buyers. The micro-blogging platform is perfect for alerting buyers with short, timely bursts of information. Here are some ideas to think about: 1. Price Changes Those interested in buying a property will want to be the first to know about price changes. Alert them with a short message and tweet and a link to the property. 2. New Properties If … [Read more...]
Filed Under: News Tagged With: a buyer, alert, blogging platform, buyer, investor insights, micro blog, online social networking, price change, property, real time web, relationships, social media, timeliness, twitter, web 2.0, world wide web, your buyers
REI: Avoid These Online Trust Damaging Moves
REI: Avoid These Online Trust Damaging MovesHave you heard about the Penny Arcade/Paul Christoforo story? If not, take some time to read about it. It’s the perfect example of how the Internet and bad business practices can ruin your reputation, trust and credibility in an instant. As a real estate investor, your online reputation is just as important as your offline one. Prospects may search for your business on Google, search for your name on LinkedIn or come across your PPC ads online. … [Read more...]
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How to Create a Trust-Building REI Web Presence
How to Create a Trust-Building REI Web PresenceIn today’s digital age, not having a website or professional social media profile is like not having a business card. Chances are, you have your website or LinkedIn profile listed on your business card, e-mail signature and/or marketing materials. But what do visitors gain by going to your website or profile? In addition to information about your business and properties, they should get to know you and how you run your business. This process of … [Read more...]
Filed Under: News Tagged With: a trust, build trust, building website, buildings, community websites, create a trust, investor insights, linkedin, online social networking, presence, rei, social information processing, social media, testimonial, trust building, trusts, web 2.0, web presence
The Bigger Picture: Real Estate Investors and Social Media
The Bigger Picture: Real Estate Investors and Social MediaIn the past few weeks, we’ve talked at length about the use of social media by real estate investors. To conclude this topic, I’d like to briefly summarize the three main real estate investor benefits for joining and participating in social media networks: 1. Building Your Online Presence Nearly every company and business in the country has a web presence. Why? It’s been argued that having a web presence shows both legitimacy and … [Read more...]
Filed Under: News Tagged With: collaboration, community websites, estate investor, facebook, investor, investor insights, linkedin, main real estate, media, media network, online social networking, real estate investors, social information processing, social media, social media marketing, social media network, social network, social network service, social proof, web 2.0, world wide web
A Real Estate Investor’s LinkedIn Plan
A Real Estate Investor’s LinkedIn PlanYesterday, I wrote about a simple five-step Facebook Plan for Real Estate Investors. Today, I’m going to give you a plan for LinkedIn. 1. Set Up Your Real Estate Profile The first step in your LinkedIn plan is setting up your account. For more detailed information on creating a LinkedIn profile, see my post Creating Your LinkedIn Profile. Be sure that your LinkedIn page is targeted towards those interested in real estate investing. For example:Add links … [Read more...]
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The Real Estate Investor’s Facebook Plan
The Real Estate Investor’s Facebook PlanSetting up a successful Facebook business profile can be done in just five easy steps. Let’s walk through them. 1. Set Up Your Account The first step for your Facebook plan is setting up your business page. For more information on how to set up your page, see my previous article How To Create a Facebook Profile. Be sure that your Facebook page is targeted to those interested in real estate investment. For example, be sure to do the following:Complete … [Read more...]
Filed Under: News Tagged With: blog hosting services, criticism of facebook, facebook, facebook business, facebook features, facebook page, facebook profile, human interest, investor insights, online social networking, real estate, real estate friend, Real estate Investment, real estate investment business, social information processing, social media, the real estate, twitter, web 2.0, world wide web, your facebook page, your real estate
What NOT to Do in REI Social Media
What NOT to Do in REI Social MediaFacebook and LinkedIn rules don’t do much to limit what you can do and say online. But that doesn’t mean you should do or say whatever comes to mind. Here are three things you should never do on your social media profiles. 1. Post Offerings or Direct Solicitations Remember, this is not the place to advertise your offerings or make direct solicitations. Instead, use LinkedIn and Facebook to build relationships with potential investment partners. Social media … [Read more...]
Filed Under: News Tagged With: business social, community websites, facebook, investments personal, investor insights, linkedin, media, media profile, media profiles, online social networking, potential investments, rei, social information processing, social media, solicitations, web 2.0, your social media
Using Facebook For Local Marketing
Using Facebook For Local MarketingFacebook is an excellent way to market your REI business locally. For example, you could:Advertise a flipped house or apartment. Advertise to find local business investors and partners. Raise local awareness for a community project you’ve started.And the list goes on. So how exactly do you market locally on Facebook? Here are three ways: 1. Paid Advertising For a detailed look at paid advertising on Facebook, check out my previous post titled “Advertising … [Read more...]
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Are You Using Social Proof in Your REI Business?
Are You Using Social Proof in Your REI Business?Social proof is an excellent way to build credibility when marketing your real estate investment business online. So what is social proof and how can you use it? What’s Social Proof?Wikipedia says social proof is, “a psychological phenomenon where people assume the actions of others reflect the correct behavior for a given situation… driven by the assumption that the surrounding people possess more information about the situation.” In REI … [Read more...]
Filed Under: News Tagged With: blog hosting services, business online, facebook, investment businesses, investor insights, linkedin, online social networking, proofing, real estate investment business, rei, social circle, social information processing, social issues, social media, social proof, twitter, using social, web 2.0, world wide web, your social
LinkedIn Profile For Your Business
LinkedIn Profile For Your BusinessLinkedIn is the professional’s social networking site. Unlike Facebook, your LinkedIn profile will be entirely focused on your professional skills and experience. So let’s take a look at three important steps for creating up your LinkedIn profile: 1. Professional Head Shot It’s important to upload a photo of yourself for your LinkedIn profile. If you already have a professional photo, crop the picture and use it for your profile. If you don’t have such … [Read more...]
Filed Under: News Tagged With: business, community websites, complete your profile, investor insights, linkedin, linkedin open networker, looking headshot, online social networking, professional head shots, professional photos, profile, social information processing, social media, social network service, web 2.0, you're, your business, your profile
Why Real Estate Investors Should Use LinkedIn
Why Real Estate Investors Should Use LinkedInI recently talked about why real estate investors should join Facebook. Today I’d like to talk about why we should join LinkedIn. Stats About LinkedInDid you know that 75% of Fortune 100 professionals use LinkedIn as their primary recruiting tool? Facebook is the social network for everyone, but LinkedIn is the social network for professionals. In fact, there are 120 million professionals on LinkedIn today. The members are comprised of influencers … [Read more...]
Filed Under: News Tagged With: community websites, estate, estate investing, estate investor, facebook, investor, investor insights, linkedin, linkedin groups, online social networking, real estate banking, Real Estate Investing, real estate investors, social information processing, social media, the real estate, viadeo, web 2.0, world wide web
Why Real Estate Investors Should Use Facebook
Why Real Estate Investors Should Use FacebookDid you know that 93% of adult U.S. Internet users are on Facebook? It’s true. Facebook, http://www.facebook.com, as exploded in popularity since it was launched in 2004. At more than 900 million active users, it’s important for any real estate investor to have a presence on Facebook. So how can real estate investors use Facebook in their business? Let’s look at three ways you can make the most of this free social networking tool. 1. Find … [Read more...]
Filed Under: News Tagged With: 900 million, blog software, criticism of facebook, estate investment, estate investor, facebook, facebook account, facebook features, human interest, investor, investor insights, online social networking, public real, real estate investment group, real estate investors, social information processing, social network service, using facebook, web 2.0
Creating Your Facebook Profile
Creating Your Facebook ProfileCreating a Facebook, http://www.facebook.com, account is free and fast. But setting up your profile takes a little time and work. To get the most out of your Facebook account, keep these three tips in mind: 1. Profile vs Page Unlike LinkedIn, Facebook offers two different profile formats:Personal profile Facebook pageProfiles should be used for a single person (not a business). Worried about privacy? Facebook has created a new profile feature where people can … [Read more...]
Filed Under: News Tagged With: blog hosting services, create a new profile, criticism of facebook, facebook, facebook account, facebook apps, facebook page, facebook profile, human interest, investor insights, online social networking, personal profile, profile, profile facebook, social information processing, social media, use of social network websites in investigations, web 2.0, your facebook profile
Using Facebook Advertising to Super-Charge Your Real Estate Investing
Using Facebook Advertising to Super-Charge Your Real Estate InvestingUnless you’ve been living under a rock for the last five years, you know Facebook. You probably can’t go two hours without checking your wall, “liking” your friend’s comment, and laughing at a video of a golden retriever playing the piano (seriously, check that one out. I’ve put a link on my own Facebook page!)Additionally, you can’t escape the news of Facebook going public. On Friday morning, Facebook became a … [Read more...]
Filed Under: News Tagged With: advertising, advertising model, bandit signs, bigger pockets, charge, criticism of facebook, facebook, facebook ads, facebook advertising, facebook features, facebook real estate marketing, golden retrievers, investing, Marketing, online advertise, online advertising, online social networking, pay per click, pay per click advertising, Real Estate Investing, real estate investments, real estate marketing, social information processing, super charge, using, web 2.0, your real estate
How to Create Property Specific Twitter Listing Pages
How to Create Property Specific Twitter Listing PagesI was digging through our archives today, and came across this pretty nifty training on how to setup property specific Twitter, http:///www.twitter.com, pages for your real estate social marketing. This is just one of many options that you can add to your arsenal of tools whenever promoting a local listing for your business.In fact, this whole process can easily be followed and implemented in a matter of minutes. So let’s dive in right … [Read more...]
Filed Under: News Tagged With: bigger pockets, blog hosting services, gmail, how to create, landing pages, list pages, listing, local listing, page backgrounds, pages, property, real estate, real estate marketing, real estate social marketing, real time web, sales, social marketing, social media, specific, twitter, twitter real estate marketing, web 2.0, world wide web
How We Improved Our Facebook Ad
Recently we started running some split tests for our Facebook, http://www.facebook.com, real estate marketing ads, and one of the ideas we tried is known as the “Where In” campaign. In other words, this is a way to pull in traffic via Facebook by displaying an advertisement that portrays a local landmark, which visitors can guess at for a chance of winning a prize.After making some very simple yet extremely effective tweaks to the original copy, we were absolutely shocked by what we found. … [Read more...]
Filed Under: News Tagged With: ad ctr, ads, advertising, bigger pockets, blog software, click through rate, communication, ctr, facebook, facebook ads, facebook real estate marketing, improve, josh schoenly, Marketing, online social networking, real estate marketing, social information processing, split test, start running, stock photos, web 2.0, world wide web
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