The Importance of Branding for REIs As a busy real estate investor, branding might be the last thing on your mind. But it’s an important and valuable part of your business image. In the next few blog posts I’ll be talking about branding for real estate investors. Today, let’s start with the basics. What is Branding? Your brand is what defines your business. It’s more than just a logo, color scheme, tagline or celebrity sponsor. It’s what makes your business different and better … [Read more...]
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The Importance of Branding for REIs
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Your Plan For Social Proof
Your Plan For Social ProofLast month, I discussed the importance of social proof for your REI business. In today’s post, I’ll give you a three-step plan for attaining social proof through social media. 1. Interact Online With Your Prospects and Partners It’s very important to regularly check your social media profiles. Always be on the lookout for posts or comments about you or your business. As soon as you see one, be sure to respond quickly and appropriately. Google alerts can really … [Read more...]
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Do Not Underestimate the Importance of Networking
Do Not Underestimate the Importance of NetworkingOne of my favorite verses in the bible is Proverbs 27:17; “As iron sharpen iron, so one person sharpens another.” I was reminded of this principle this last weekend when I had the opportunity to spend the weekend with 30 other real estate investors of all different experience levels, backgrounds, etc. It is easy to get stuck in certain ways of thinking or even certain aspects of real estate when we isolate ourselves from other professionals … [Read more...]