Building Trust with Social ProofHave you ever bought a product on Amazon because it had a 5-star review? Have you decided to “like” something on Facebook because one or more of your friends “liked” it? If so, you’ve made a decision based on social proof. It Takes TrustWould you buy a car if you didn’t trust the manufacture that made it? Would you buy a house if you didn’t trust the real estate agent who was selling it? Chances are, the answer is no. It takes trust to purchase or … [Read more...]