Five Turkey Week Tips to Spice Up Your REI Facebook Marketing Some things never change – like the number of pounds of gravy and mashed potatoes we eat every Thanksgiving. But the Facebook news feed is a living, breathing challenge for every marketer. That’s why I’m bringing you five Turkey Week tips for spicing up your REI Facebook marketing. Why Did Facebook Change the Newsfeed Recipe? In September, Facebook changed its newsfeed recipe (or algorithm) to deliver more relevant posts in … [Read more...]
A Huge REI Opportunity on Facebook
November 5, 2012 By Leave a Comment
A Huge REI Opportunity on Facebook My readers know that I’m a huge fan of advertising on Facebook, using Facebook for finding partners and deals and for promoting your REI business. However, this may be the biggest Facebook news to date. And it stands to be a hugely profitable service to real estate investors. Facebook is now allowing you to upload your own list of email contacts and you can have super-targeted ads display to your subscribers. This is a great service for anyone with a … [Read more...]
Defining & Building Your Brand
September 10, 2012 By Leave a Comment
Building your brand is all about finding and utilizing your Unique Selling Proposition – or USP. Your USP is what makes your business different and better than other REI businesses in the area. One great way to discover your USP is by performing a SWOT analysis on both yourself and your competition. In the previous article, we performed the SWOT analysis on your competition. Now let’s perform it on your own business as a way to develop your brand: SWOT Analysis The SWOT analysis stands … [Read more...]
A Coach and Their Network
August 22, 2012 By Leave a Comment
A Coach and Their Network One bonus perk of working with a real estate investment coach is having access to their network. If your coach is local, you may have access to a bigger part of their network. But there are also opportunities if you have a long-distance coach. So let’s look at some contacts you may be able to leverage. Other Students Unless you are the first person coached, your coach will have past or present students. These are people who have either worked in REI in the … [Read more...]
Finding an REI Coach
August 13, 2012 By Leave a Comment
Finding an REI Coach If you’ve decided to get a coach and you know what you’re looking for, it’s time to go out there and find one. But first, you’ll have to answer the question: local or long-distance? Local or Long-Distance This is more of a personal question than one that can be answered the same for everyone. So let’s just take a quick look at the pros and cons of each: Local Pros: If you benefit more from face-to-face contact, this may be the way to go. Your coach may … [Read more...]
What to Look For (and Avoid) in an REI Coach
August 9, 2012 By Leave a Comment
What to Look For (and Avoid) in an REI Coach A simple Google, http://www.google.com, search for “real estate investment coach” will bring up pages and pages of options. And in addition to finding a coach online, you may be able to find some local coaches depending on where you live. Remember, coaching can be very expensive – often costing thousands of dollars a year. So it goes without saying that doing your homework and choosing carefully is super important. To help you in your … [Read more...]
Building Trust With Private Money Partners
August 1, 2012 By Leave a Comment
Building Trust With Private Money PartnersUnless you have loads of cash on hand, you’re probably interested in finding and securing private money partners. So in the spirit of this month’s topic on trust, let’s spend some time on building trust with private money partners. 1. Have a Portfolio Because you’re asking for a large sum of money, having a portfolio or resume can go a long way towards building confidence in you and your REI business. Your REI portfolio could include things … [Read more...]
Employment Data in REI: Where to Find It
March 18, 2012 By Leave a Comment
Employment Data in REI: Where to Find ItWith Record gas prices. Record unemployment. Historically low interest rates. Record foreclosures. These are the headlines of a bad economy and a supposed bad real estate market. But investors are benefiting. And you don’t need banks to finance the transactions if you find creative ways to finance your deals. Today, we’re going behind the employment data scene to uncover trends and truths about your local markets.Employment data is released monthly … [Read more...]
Master REI Business Planning
January 24, 2012 By Leave a Comment
Master REI Business PlanningDo you have a master plan for your business? Can you articulate what you vision is for this year? The next five years? Tomorrow?If not, it’s time to block off a little time. You may want to block out a whole day, or if you can’t do that – at least an hour a day until you get it done. You need time to get your plan down on paper (or word processor) and really understand where you are going with your real estate investment business.Once you emerge from the cave, … [Read more...]
Business Planning
January 5, 2012 By Leave a Comment
It’s officially 2012 and it’s time to kick your business planning into high gear if you haven’t done so already. This month, we’ll be exploring the benefits of REI business planning. You’ll learn a lot about how to put your plan on paper and how to use this tool in sales, tracking and growth.Today, I want to give you the why of having a business plan. A business plan helps you build the framework for your real estate business. And that framework is simply Find, Fund, Manage and … [Read more...]
Technical Tools for REI Success That Are Essential
December 21, 2011 By Leave a Comment
Technical Tools for REI Success That Are EssentialTechnology is essential for success in real estate investing. You must have the right tools in place and place the proper boundaries with them to make them work for you. In this post, we’ll talk about those essential tools. In our next post, we’ll cover setting tech boundaries. Let’s get started.Newer computer with broadband Internet access. If your computer isn’t up-to-date, it’s going to slow you down. Computers (especially laptops) … [Read more...]
Strategies On How to Negotiate the Right Way!
October 27, 2011 By Leave a Comment
Strategies On How to Negotiate the Right Way?Whether you’re starting as a wholesaler, negotiating short sales or working on a master lease option, a core REI skill is negotiation. You have to be dogged in your approach to get deals done, but there’s a right way and a wrong way to negotiate deals – regardless of your area of focus. In this article, we’ll talk about how to negotiate the right way.1. Always know your numbers. Knowing all your numbers (top price you’ll pay, percentage … [Read more...]
Tough Questions To Ask In REI Negotiation
October 27, 2011 By Leave a Comment
Tough Questions To Ask In REI NegotiationSome tips for asking the tough questions the right way in REI Negotiations. There’s a right way and a wrong way to ask questions in negotiation, especially in real estate negotiation. You’re going to have the upper hand when you ask questions the right way and win more deals in the negotiation game.Ask leading questions. In this scenario you probably know about where the other party stands on the issue in question. However, you need to get them to … [Read more...]
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