Using Twitter To Build a Relationship With Buyers Do you have a Twitter account? If so, consider using it to build a relationship with your buyers. The micro-blogging platform is perfect for alerting buyers with short, timely bursts of information. Here are some ideas to think about: 1. Price Changes Those interested in buying a property will want to be the first to know about price changes. Alert them with a short message and tweet and a link to the property. 2. New Properties If … [Read more...]
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Using Twitter To Build a Relationship With Buyers
Filed Under: News Tagged With: a buyer, alert, blogging platform, buyer, investor insights, micro blog, online social networking, price change, property, real time web, relationships, social media, timeliness, twitter, web 2.0, world wide web, your buyers
REI: Avoid These Online Trust Damaging Moves
REI: Avoid These Online Trust Damaging MovesHave you heard about the Penny Arcade/Paul Christoforo story? If not, take some time to read about it. It’s the perfect example of how the Internet and bad business practices can ruin your reputation, trust and credibility in an instant. As a real estate investor, your online reputation is just as important as your offline one. Prospects may search for your business on Google, search for your name on LinkedIn or come across your PPC ads online. … [Read more...]
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Building Trust with Social Proof
Building Trust with Social ProofHave you ever bought a product on Amazon because it had a 5-star review? Have you decided to “like” something on Facebook because one or more of your friends “liked” it? If so, you’ve made a decision based on social proof. It Takes TrustWould you buy a car if you didn’t trust the manufacture that made it? Would you buy a house if you didn’t trust the real estate agent who was selling it? Chances are, the answer is no. It takes trust to purchase or … [Read more...]
Filed Under: News Tagged With: 5 star review, a products, amazon.com, building trust, decisions based, ethics, investor insights, law, linkedin, online social networking, product, proofing, real estate, reputation management, social information processing, social proof, social proof building trust, social psychology, sociology, star review, trust, trusts, world wide web
How to Create a Trust-Building REI Web Presence
How to Create a Trust-Building REI Web PresenceIn today’s digital age, not having a website or professional social media profile is like not having a business card. Chances are, you have your website or LinkedIn profile listed on your business card, e-mail signature and/or marketing materials. But what do visitors gain by going to your website or profile? In addition to information about your business and properties, they should get to know you and how you run your business. This process of … [Read more...]
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The Bigger Picture: Real Estate Investors and Social Media
The Bigger Picture: Real Estate Investors and Social MediaIn the past few weeks, we’ve talked at length about the use of social media by real estate investors. To conclude this topic, I’d like to briefly summarize the three main real estate investor benefits for joining and participating in social media networks: 1. Building Your Online Presence Nearly every company and business in the country has a web presence. Why? It’s been argued that having a web presence shows both legitimacy and … [Read more...]
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A Real Estate Investor’s LinkedIn Plan
A Real Estate Investor’s LinkedIn PlanYesterday, I wrote about a simple five-step Facebook Plan for Real Estate Investors. Today, I’m going to give you a plan for LinkedIn. 1. Set Up Your Real Estate Profile The first step in your LinkedIn plan is setting up your account. For more detailed information on creating a LinkedIn profile, see my post Creating Your LinkedIn Profile. Be sure that your LinkedIn page is targeted towards those interested in real estate investing. For example:Add links … [Read more...]
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The Real Estate Investor’s Facebook Plan
The Real Estate Investor’s Facebook PlanSetting up a successful Facebook business profile can be done in just five easy steps. Let’s walk through them. 1. Set Up Your Account The first step for your Facebook plan is setting up your business page. For more information on how to set up your page, see my previous article How To Create a Facebook Profile. Be sure that your Facebook page is targeted to those interested in real estate investment. For example, be sure to do the following:Complete … [Read more...]
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What NOT to Do in REI Social Media
What NOT to Do in REI Social MediaFacebook and LinkedIn rules don’t do much to limit what you can do and say online. But that doesn’t mean you should do or say whatever comes to mind. Here are three things you should never do on your social media profiles. 1. Post Offerings or Direct Solicitations Remember, this is not the place to advertise your offerings or make direct solicitations. Instead, use LinkedIn and Facebook to build relationships with potential investment partners. Social media … [Read more...]
Filed Under: News Tagged With: business social, community websites, facebook, investments personal, investor insights, linkedin, media, media profile, media profiles, online social networking, potential investments, rei, social information processing, social media, solicitations, web 2.0, your social media
Using Facebook For Local Marketing
Using Facebook For Local MarketingFacebook is an excellent way to market your REI business locally. For example, you could:Advertise a flipped house or apartment. Advertise to find local business investors and partners. Raise local awareness for a community project you’ve started.And the list goes on. So how exactly do you market locally on Facebook? Here are three ways: 1. Paid Advertising For a detailed look at paid advertising on Facebook, check out my previous post titled “Advertising … [Read more...]
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Are You Using Social Proof in Your REI Business?
Are You Using Social Proof in Your REI Business?Social proof is an excellent way to build credibility when marketing your real estate investment business online. So what is social proof and how can you use it? What’s Social Proof?Wikipedia says social proof is, “a psychological phenomenon where people assume the actions of others reflect the correct behavior for a given situation… driven by the assumption that the surrounding people possess more information about the situation.” In REI … [Read more...]
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LinkedIn Profile For Your Business
LinkedIn Profile For Your BusinessLinkedIn is the professional’s social networking site. Unlike Facebook, your LinkedIn profile will be entirely focused on your professional skills and experience. So let’s take a look at three important steps for creating up your LinkedIn profile: 1. Professional Head Shot It’s important to upload a photo of yourself for your LinkedIn profile. If you already have a professional photo, crop the picture and use it for your profile. If you don’t have such … [Read more...]
Filed Under: News Tagged With: business, community websites, complete your profile, investor insights, linkedin, linkedin open networker, looking headshot, online social networking, professional head shots, professional photos, profile, social information processing, social media, social network service, web 2.0, you're, your business, your profile
Why Real Estate Investors Should Use LinkedIn
Why Real Estate Investors Should Use LinkedInI recently talked about why real estate investors should join Facebook. Today I’d like to talk about why we should join LinkedIn. Stats About LinkedInDid you know that 75% of Fortune 100 professionals use LinkedIn as their primary recruiting tool? Facebook is the social network for everyone, but LinkedIn is the social network for professionals. In fact, there are 120 million professionals on LinkedIn today. The members are comprised of influencers … [Read more...]
Filed Under: News Tagged With: community websites, estate, estate investing, estate investor, facebook, investor, investor insights, linkedin, linkedin groups, online social networking, real estate banking, Real Estate Investing, real estate investors, social information processing, social media, the real estate, viadeo, web 2.0, world wide web
Why Real Estate Investors Should Use Facebook
Why Real Estate Investors Should Use FacebookDid you know that 93% of adult U.S. Internet users are on Facebook? It’s true. Facebook, http://www.facebook.com, as exploded in popularity since it was launched in 2004. At more than 900 million active users, it’s important for any real estate investor to have a presence on Facebook. So how can real estate investors use Facebook in their business? Let’s look at three ways you can make the most of this free social networking tool. 1. Find … [Read more...]
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Creating Your Facebook Profile
Creating Your Facebook ProfileCreating a Facebook, http://www.facebook.com, account is free and fast. But setting up your profile takes a little time and work. To get the most out of your Facebook account, keep these three tips in mind: 1. Profile vs Page Unlike LinkedIn, Facebook offers two different profile formats:Personal profile Facebook pageProfiles should be used for a single person (not a business). Worried about privacy? Facebook has created a new profile feature where people can … [Read more...]
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Using Facebook Advertising to Super-Charge Your Real Estate Investing
Using Facebook Advertising to Super-Charge Your Real Estate InvestingUnless you’ve been living under a rock for the last five years, you know Facebook. You probably can’t go two hours without checking your wall, “liking” your friend’s comment, and laughing at a video of a golden retriever playing the piano (seriously, check that one out. I’ve put a link on my own Facebook page!)Additionally, you can’t escape the news of Facebook going public. On Friday morning, Facebook became a … [Read more...]
Filed Under: News Tagged With: advertising, advertising model, bandit signs, bigger pockets, charge, criticism of facebook, facebook, facebook ads, facebook advertising, facebook features, facebook real estate marketing, golden retrievers, investing, Marketing, online advertise, online advertising, online social networking, pay per click, pay per click advertising, Real Estate Investing, real estate investments, real estate marketing, social information processing, super charge, using, web 2.0, your real estate
Don’t be a Real Estate Investment Flake
Don’t be a Real Estate Investment FlakeFlake n. An unreliable person; someone who agrees to do something, but never follows through.- The Urban DictionarySean’s ad on Craigslist was very simple. He promised to clean all of my home’s windows, screens, tracks and ledges. Part of the service also included the mirrors and ceiling fans. Of course, his ad proudly proclaimed, in all capital letters, WE DON’T HAVE ONE UNHAPPY CUSTOMER.So I called Sean and asked what he’d … [Read more...]
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How We Improved Our Facebook Ad
Recently we started running some split tests for our Facebook, http://www.facebook.com, real estate marketing ads, and one of the ideas we tried is known as the “Where In” campaign. In other words, this is a way to pull in traffic via Facebook by displaying an advertisement that portrays a local landmark, which visitors can guess at for a chance of winning a prize.After making some very simple yet extremely effective tweaks to the original copy, we were absolutely shocked by what we found. … [Read more...]
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Marketing Myths You Need to Overcome for 2012
Marketing Myths You Need to Overcome for 2012Real estate marketing is easy if you spend just a little time with it and don’t believe the myths that you have to pay someone thousands upon thousands of dollars to create your website, write your mailers and generate leads. Let’s look at seven marketing myths you need to overcome for 2012.Myth #1 – You need a huge advertising budget.Nope. You can use free tools like a blog, Facebook, LinkedIn and low-cost direct mail to generate leads. It just … [Read more...]
Filed Under: News Tagged With: 2012, advertising, believe, business, communication, facebook, investor insights, Marketing, mobile marketing, myth, myths, need, online marketing, online social networking, overcome, overcoming, real estate investors, real estate marketing, social information processing, social media, spent, web 2.0, world wide web
Essential Technology Tools for REI Success
Last week, I shared some essential technology tools for REI success. And with the holidays, you probably received some cool new tech toys like a tablet or smartphone. These are great gifts, but they can contribute to lack of focus and personality changes. Today, we’re going to discuss how to set boundaries with technology for REI success.First, let’s ask the question – why do you need to set boundaries with technology? For some people this is not a problem; but for others the little dings, … [Read more...]
Filed Under: News Tagged With: blog software, boundaries, essentials, facebook, investor insights, mobile phone, online social networking, rei, setting boundaries, shares, social information processing, success, tech, technology, technology tool, Tools, voicemail, web 2.0, world wide web
Facebook Real Estate Marketing
Can Facebook, http://www.facebook.com, real estate marketing really be an effective strategy to help generate more leads for your business? There are some who may argue that simply driving traffic to a website which has a ton of visual distractions and the ability to only produce “likes” out of the box could be a waste of precious time and money. Yet, with an 800 million+ user network that now rivals giants such as Youtube, there has to be some way to take advantage of this enormous … [Read more...]
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