Let’s face it: most real estate investors don’t have hundreds of thousands of dollars in their marketing budget. So social media is a great, cost-effective way to build your brand and generate awareness of your REI business. Choose and Commit There are so many social networking options out there, it’s easy to open an account and never log back in. But if you want to use social media to build your brand, you have to put in the time and commitment. So pick a few different platforms and … [Read more...]
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Using Social Media To Build Your Brand
Filed Under: News Tagged With: brand, brand building, brand building online, brand online, build your brand, business brand, computing, facebook, investor insights, linkedin, mass media, social information processing, social media, social networking, social networking service, using social media, web 2.0, Website, world wide web, your brand
REI: Avoid These Online Trust Damaging Moves
REI: Avoid These Online Trust Damaging MovesHave you heard about the Penny Arcade/Paul Christoforo story? If not, take some time to read about it. It’s the perfect example of how the Internet and bad business practices can ruin your reputation, trust and credibility in an instant. As a real estate investor, your online reputation is just as important as your offline one. Prospects may search for your business on Google, search for your name on LinkedIn or come across your PPC ads online. … [Read more...]
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Building Trust with Social Proof
Building Trust with Social ProofHave you ever bought a product on Amazon because it had a 5-star review? Have you decided to “like” something on Facebook because one or more of your friends “liked” it? If so, you’ve made a decision based on social proof. It Takes TrustWould you buy a car if you didn’t trust the manufacture that made it? Would you buy a house if you didn’t trust the real estate agent who was selling it? Chances are, the answer is no. It takes trust to purchase or … [Read more...]
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How to Create a Trust-Building REI Web Presence
How to Create a Trust-Building REI Web PresenceIn today’s digital age, not having a website or professional social media profile is like not having a business card. Chances are, you have your website or LinkedIn profile listed on your business card, e-mail signature and/or marketing materials. But what do visitors gain by going to your website or profile? In addition to information about your business and properties, they should get to know you and how you run your business. This process of … [Read more...]
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The Bigger Picture: Real Estate Investors and Social Media
The Bigger Picture: Real Estate Investors and Social MediaIn the past few weeks, we’ve talked at length about the use of social media by real estate investors. To conclude this topic, I’d like to briefly summarize the three main real estate investor benefits for joining and participating in social media networks: 1. Building Your Online Presence Nearly every company and business in the country has a web presence. Why? It’s been argued that having a web presence shows both legitimacy and … [Read more...]
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A Real Estate Investor’s LinkedIn Plan
A Real Estate Investor’s LinkedIn PlanYesterday, I wrote about a simple five-step Facebook Plan for Real Estate Investors. Today, I’m going to give you a plan for LinkedIn. 1. Set Up Your Real Estate Profile The first step in your LinkedIn plan is setting up your account. For more detailed information on creating a LinkedIn profile, see my post Creating Your LinkedIn Profile. Be sure that your LinkedIn page is targeted towards those interested in real estate investing. For example:Add links … [Read more...]
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What NOT to Do in REI Social Media
What NOT to Do in REI Social MediaFacebook and LinkedIn rules don’t do much to limit what you can do and say online. But that doesn’t mean you should do or say whatever comes to mind. Here are three things you should never do on your social media profiles. 1. Post Offerings or Direct Solicitations Remember, this is not the place to advertise your offerings or make direct solicitations. Instead, use LinkedIn and Facebook to build relationships with potential investment partners. Social media … [Read more...]
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Are You Using Social Proof in Your REI Business?
Are You Using Social Proof in Your REI Business?Social proof is an excellent way to build credibility when marketing your real estate investment business online. So what is social proof and how can you use it? What’s Social Proof?Wikipedia says social proof is, “a psychological phenomenon where people assume the actions of others reflect the correct behavior for a given situation… driven by the assumption that the surrounding people possess more information about the situation.” In REI … [Read more...]
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LinkedIn Profile For Your Business
LinkedIn Profile For Your BusinessLinkedIn is the professional’s social networking site. Unlike Facebook, your LinkedIn profile will be entirely focused on your professional skills and experience. So let’s take a look at three important steps for creating up your LinkedIn profile: 1. Professional Head Shot It’s important to upload a photo of yourself for your LinkedIn profile. If you already have a professional photo, crop the picture and use it for your profile. If you don’t have such … [Read more...]
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Why Real Estate Investors Should Use LinkedIn
Why Real Estate Investors Should Use LinkedInI recently talked about why real estate investors should join Facebook. Today I’d like to talk about why we should join LinkedIn. Stats About LinkedInDid you know that 75% of Fortune 100 professionals use LinkedIn as their primary recruiting tool? Facebook is the social network for everyone, but LinkedIn is the social network for professionals. In fact, there are 120 million professionals on LinkedIn today. The members are comprised of influencers … [Read more...]
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