How to Avoid Over-Improving a Flip House & Eroding Your Profits

How to Avoid Over-Improving a Flip House & Eroding Your Profits You’ve probably seen this car on the road before – a late model import with a colorful, fancy paint job and an abundance of accessories. Its spinning chrome wheels, exhaust pipes and bumpers glisten in the afternoon sun. The after-market spoiler, positioned strategically on the trunk, rises high above the roofline making the vehicle look less like a car and more like an oversized shopping cart.They say beauty is in the … [Read more...]

Improved Short Sale Processing Time – Fact or Fiction?

Improved Short Sale Processing Time – Fact or Fiction?If you are considering the purchase of a short sale or if you are an listing short sales, 2012 may be the year for you. First off, the Mortgage Forgiveness Debt Relief Act of 2007, which protects certain short sale sellers from tax liability, is set to expire at the end of the year. The Treasury has amended the HAFA guidelines for those short sale sellers interested in participating in the government’s HAFA short sale program. Bank of … [Read more...]

How We Improved Our Facebook Ad

Recently we started running some split tests for our Facebook, http://www.facebook.com,  real estate marketing ads, and one of the ideas we tried is known as the “Where In” campaign. In other words, this is a way to pull in traffic via Facebook by displaying an advertisement that portrays a local landmark, which visitors can guess at for a chance of winning a prize.After making some very simple yet extremely effective tweaks to the original copy, we were absolutely shocked by what we found. … [Read more...]

Improve Sales & Customer Satisfaction

 Improve Sales & Customer SatisfactionReal Estate Marketing, Is less more?  Have you ever heard of the jam problem? For those of you who are as in the dark as I was, this has nothing to do with the rising prices of Smucker’s to mirror our peanut butter shortage. Instead, it refers to a psychological understanding of choice and how people will behave in different scenarios, whether you are following this advice for your real estate marketing efforts or any other industry.Although we may … [Read more...]