Setting Up Your Database for Your Real Estate Investing BusinessIf you’ve been following my past few articles on direct mail campaigns and the use of databases to help manage thee campaigns, you’re probably asking how exactly to set up such a database. Once you have decided on a database for your real estate business, the next thing you need to do is set it up. I gave this a considerable amount of thought before I dove into this process. Your database needs to be easy to use; in the end, … [Read more...]
Systems for Managing Contacts and Direct Mail Campaigns for Investors
April 30, 2012 By Leave a Comment
Systems for Managing Contacts and Direct Mail Campaigns for InvestorsIn the past couple of articles I’ve shared here, I have talked about marketing to absentee owners and about setting up successful direct mail campaigns. There is one more important piece of this puzzle that we haven’t really gone into.How do I manage all of this information?In order to be successful over time you have to have a way to manage via systems. First of all, no matter where you get your list of targeted people to … [Read more...]
Creating Successful Direct Mail Campaigns for Real Estate Investing
April 23, 2012 By Leave a Comment
Creating Successful Direct Mail Campaigns for Real Estate Investing I have said many times before, that direct mail is my number one source of leads. But there are some basics concepts that you need to follow in order for it to work for you. Direct Mail Basics One of the biggest mistakes that I see real estate investors make is to send out just a few mailings and then throw in the towel. These are called “campaigns” for a reason. It’s very important to understand that your response rates … [Read more...]
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