Seller Marketing: The Direct Mail Fail Back in April, I wrote a post about using direct mail and door knocking to acquire more distressed properties (at the time I was buying exclusively at the auction and off the MLS). In it, I promised to keep BiggerPockets readers updated on my progress with these campaigns. Well, so far, it’s not going well. While I’ve scored a few small victories with the door knocking (more on that at the end of the post) the direct mail campaign has been a complete … [Read more...]
How Using A Database In Your Real Estate Business Makes You Money
May 7, 2012 By Leave a Comment
How Using A Database In Your Real Estate Business Makes You MoneyWe have been talking about direct mail campaigns in the last couple of articles. Today I am writing the first part of a two part article. We will be going over setting up your database so that it is user friendly.There are different systems that you can use as far as databases go, but the one that was recommended to me and the one is use is ACT by Sage. I have been using this particular database for quite a while now.It is not … [Read more...]
Systems for Managing Contacts and Direct Mail Campaigns for Investors
April 30, 2012 By Leave a Comment
Systems for Managing Contacts and Direct Mail Campaigns for InvestorsIn the past couple of articles I’ve shared here, I have talked about marketing to absentee owners and about setting up successful direct mail campaigns. There is one more important piece of this puzzle that we haven’t really gone into.How do I manage all of this information?In order to be successful over time you have to have a way to manage via systems. First of all, no matter where you get your list of targeted people to … [Read more...]
Creating Successful Direct Mail Campaigns for Real Estate Investing
April 23, 2012 By Leave a Comment
Creating Successful Direct Mail Campaigns for Real Estate Investing I have said many times before, that direct mail is my number one source of leads. But there are some basics concepts that you need to follow in order for it to work for you. Direct Mail Basics One of the biggest mistakes that I see real estate investors make is to send out just a few mailings and then throw in the towel. These are called “campaigns” for a reason. It’s very important to understand that your response rates … [Read more...]
Response Rates for Direct Mail
February 8, 2012 By Leave a Comment
Response Rates for Direct MailDo you track the response you get from your direct mail campaigns each time you send one out? I hope that everyone said yes, because you should be. Tracking your response from each mailing is the only way you can figure out if it’s working like it should. It’s imperative that we spend those precious marketing dollars wisely in our business.The two main groups of people I mail to regularly are probates and absentee owners. I have never sent a direct mail … [Read more...]
Growing Your Real Estate Investing Business
December 26, 2011 By Leave a Comment
Growing your real estate investing business is certainly about doing the work that it takes. But it is also about being crystal clear about where you want to go. You won’t get there no matter how much work you put in, if you don’t have a clear vision of exactly what you want your business to be. What do you want your business to look like in one year? In five years?Once you have answered these questions, you can begin to craft a plan to get there.Where do I start? What is your grand vision … [Read more...]
Steps Involved for Growing Your Real Estate Investing Business
December 26, 2011 By Leave a Comment
Steps Involved for Growing Your Real Estate Investing BusinessGrowing your real estate investing business whether you are a rehabber or landlord is certainly about doing the work that it takes. But it is also about being crystal clear about where you want to go. You won’t get there no matter how much work you put in, if you don’t have a clear vision of exactly what you want your business to be. What do you want your business to look like in one year? In five years?Once you have answered … [Read more...]
Real Estate Marketing Success
October 31, 2011 By Leave a Comment
Real Estate Marketing SuccessMost real estate investors understand that you have to do marketing to get those leads in the door.What so many people don’t understand is that there is no “magic pill” for accomplishing this. You can’t send out 15,000 or 20,000 direct mail pieces one month or put out 200 bandit signs one weekend and think you will become an overnight success. It just doesn’t work that way.While there is no magic pill, I believe that there is a magic formula that will … [Read more...]
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