Four Small Ways To Build Trust
Building trust with clients, partners and prospects takes time and consistent effort. But it doesn’t have to be difficult. Here are four small ways to increase trust and satisfaction in your REI business:
Testimonials and word of mouth are one of the fastest ways to build trust in your business. Typically, people have more confidence in a business that’s been recommended by others.
Do your best to collect testimonials whenever possible. Once collected, these recommendations can be placed on your website, social media profiles and other marketing materials. For more on testimonials, see the article Using Testimonials To Build Trust.
2. Keep Your Word
Building trust takes time and effort, but one of the quickest ways to lose trust is by limiting the truth or not keeping your word. Of course, I won’t talk about the morality and dangers of lying, as we all know the ramifications it brings. But don’t forget the little ways you may not keep your word:
Be prompt when returning calls and showing up for appointments.
Always return with any additional follow-up information you’ve promised to find.
Avoid making empty promises you know you won’t be able to keep.
This may sound like commonsense advice, but it can be easy to falter unintentionally. For example, you may forget to follow up with a prospect or be late for a meeting. As much as possible, try to minimize these types of trust-damaging situations.
3. Back-Up Your Data
It’s easy to rattle off data about a real estate market, the condition of a building or the cost of flipping a house. But you will dramatically increase your credibility by having data to back up your claims.