Becoming a Private Money Presentation Pro
We’re talking private money today on the Investor Insights. It’s a great way to fund your deals and works with a number of investment strategies. However, the secret to raising private money is all in how you present it. That’s why I’m going to be working with you over the next couple of weeks here on the blog to perfect your pitch and to help you become a private money presentation pro.
So, where to start? It starts with building a killer presentation. And a killer presentation is not that hard to create. It just takes a little thought and planning and PRACTICE. You can’t go into a private money pitch unprepared. You also can’t go in too rehearsed. So, let’s look at what makes a perfect pitch presentation.
Kelly Johnson an aeronautics engineer who designed over 40 aircraft was known for his design approach fittingly called KISS – “Keep it simple, stupid.” His premise was that engineers were intelligent and highly trained, but the people making repairs were not necessarily engineers. He told his team to use simple tools and simple design so that the aircraft could be repaired in combat situations by “an average mechanic.”
A great example is my cousin, Clay. He is a musician and has worked as a baker and plant manager – learning as he goes. He was the last person on Earth I thought about talking private money investing with, but he was the kick in the rear I needed to spell out what I do in simple terms. You see, Clay was looking for a way to grow his money after he’d maxed out that 401K and IRA. And there are many, many people out there just like him.
The way to get their attention is to be VERY clear in what your opportunity is and how they can earn a return from working with you. With that said, your private money presentation starts with your value statement, which is a simple statement that goes like this “We/I do X so that Y happens.