Are You Using Social Proof in Your REI Business?
Social proof is an excellent way to build credibility when marketing your real estate investment business online. So what is social proof and how can you use it?
What’s Social Proof?
Wikipedia says social proof is, “a psychological phenomenon where people assume the actions of others reflect the correct behavior for a given situation… driven by the assumption that the surrounding people possess more information about the situation.”
In REI speak, this means that if a potential partner or another investor (looking for opportunities) sees others post positive or negative feedback about you in social circles, they’ll have information about you. It’s similar to asking around to see how legit a person or company is. It all boils back down to word of mouth and your reputation.
Here’s a little more on that: Establishing Credibility When You Are Starting Out.
Social Proof and Social Media
Online, social proof is largely driven by social media. Sites like Facebook and LinkedIn provide excellent opportunities to grow your social proof.
On Facebook, others can provide positive feedback by writing on your wall or tagging you in a post. On LinkedIn, others can write positive recommendations about you and your real estate investment business. On Twitter, followers and others may share your blogs, resources or opportunities.
How to Encourage Social Proof
What’s the best way to encourage people to provide positive social proof via social media? By promptly interacting with people who mention you on social media.
For example, if someone writes on your Facebook wall or tags you in a post, be sure to respond quickly. If possible, provide valuable information in your response.
And when someone gives you positive feedback, always provide a gracious and public thank you. Rather than thanking someone through a private message, thank him or her publicly by replying on your wall, tagging the person you’re thanking or @ replying on Twitter. This is both polite and shows you are approachable.
How to Get Social Proof on LinkedIn
Because LinkedIn is a professional networking site, you may feel like you’re tooting your own horn. That’s ok in your profile. Just don’t be obnoxious.